Apple TV vs. Google TV: How do they differ?

By September 16, 2010 news_and_media No Comments

By Nick Mokey

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http://www.digitaltrends.com/home-theater/apple-tv-vs-google-tv-how-do-they-differ/

The smartphone brawl between Apple and Google just crashed through a fence and onto your television set. But is Apple TV vs. Google TV a fair fight? Here’s why Apple TV and Google TV are significantly different approaches to digital entertainment.

The surging interest set-top media boxes such as Roku, Apple TV and the Boxee Box is starting to look a lot like the sudden buzz around tablets: Microsoft was puttering around with the same concepts ages ago, but nobody really cared. Now that Apple and Google have focused their laser-like engineering teams on the problem, years of antiquated GUI design are searing off in months as both companies work their magic on the long-neglected “ten-foot interface.”

While Apple TV has kicked around in various iterations since 2007 and Google TV hasn’t even hit the market officially, enquiring TV addicts want to know: Which will you be kicking back and watching this fall? In truth, despite the similar names and cutthroat competitors, they’re two different beasts entirely. Here’s how Google TV is different from Apple TV.

Apple TV is one box, Google TV is an ecosystem.

Google and Apple have both carried their smartphone strategies directly over to the television: Apple won’t let anybody else touch its proprietary Apple TV interface, and Google wants to staple Google TV onto as many boxes as it can. Google TV will be built right in to new TVs from Sony, available on separate set-top boxes from Logitech, and those are just launch partners, with many more to come. Just as it does with smartphones, this rainbow of vendors will translate to more choice for Google TV users, while Apple TV users have one box to do it all.Need composite video outputs, 1080p decoding or some other, yet unknown feature on Apple TV? Tough luck, wait for next year. Need it on Google TV? Just wait for some manufacturer to pump out a deluxe box.

Google TV has more power.

Apple recently redesigned the Apple TV to run on the same A4 processor powering the iPhone and iPad. Essentially, it’s a smartphone, without a screen, in a box. While that will make it a quiet, ultra-efficient power miser, it doesn’t leave much headroom for upgrades, either. By contrast, Google TV will run on Intel’s Atom processor – the same chip powering virtually every netbook on the market. Besides giving it the additional horsepower to pump up full 1080p video, rather than 720p as the Apple TV caps out at, it should leave room for additional upgrades, and maybe even the possibility of hacking hardware to run other desktop software. MythTV or Boxee, anyone?

Apple TV acts as a storefront.

Apple makes a killing off of iTunes. Conveniently, Apple TV conveniently plants a storefront for iTunes in the middle of your living room, allowing you to buy Apple content from Apple. Besides the existing option to purchase both TV shows and movies through iTunes, Apple has also introduced 99-cent TV show rentals with the latest iteration. Google, meanwhile, has said nothing of opening a store for content. Every source will either come for free through the Web, from a cable box, or third-party providers. This might make the selection of popular shows smaller out of the box, but we wouldn’t be surprised to see providers like Amazon on Demand, Vudu and Hulu Plus lining up to hop aboard Google TV, broadening its appeal past what Apple alone can deliver.

Google TV has a Web browser.

Not everything you want to put on the big screen comes wrapped up as a movie. Sometimes, you want to show off photos from a Picasa gallery. Sometimes, you want to give directions to a friend on Google Maps. Sometimes, you just want to read your favorite site without squinting. Google TV will integrate a browser based on Chrome to do all the above – plus play all of your favorite Web-based videos. Apple only offers YouTube and Flickr.

Google TV has apps.

Ironically, Apple TV lacks the holy grail of expandability that rocketed the iPhone to success, while Google managed to cram it in. Google TV runs on Android , and it will run Android apps. Details remain somewhat scarce on Google TV’s app support, but Google claims that existing Android apps should eventually be able to run on Google TV, as long as they don’t use smartphone-only features (a labyrinth game that relies on tilt sensors, for instance, wouldn’t make much sense on your TV). More importantly, developers will be able to code Google TV specific apps after an SDK comes out, so anything a developer dreams up should – theoretically – become possible….

Click here to view the full article

http://www.digitaltrends.com/home-theater/apple-tv-vs-google-tv-how-do-they-differ/

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